Friday the 15th: “Crash” the Art of Bethany Shorb and Cyberoptix Tielab 2010

metrotimes cover bethany shorb

Here’s to a lady who multi-faceted talent and dedication have inspired me to re-create myself several times over. Her works an exhibition of grace in the realms of business and pleasure. Come celebrate the success and bask in the fellowship of Bethany Shorb and birthday bud Michael Doyle on this wonderful evening.

Are you fucking dumb get a map

ps check out these beauties:
sexy photo
hex tie

Don’t forget to buy something, you ought to to look this good.

Original Article:

Bethany Shorb’s Cyberoptix Tielab 2010 Preview and Photography Exhibition:
Special Musical Performance by Justin Carver from “Something Cold” and Deth Lab

Friday Jan, 15th 2010 6pm @ 323East in Royal Oak, MI.

These are not your father’s ties – let’s make that clear first. Cyberoptix? Right – and with a fresh bottle of Old Spice wrapped up with it. Knot quite.

These are the works of an imaginative artist and photographer named Bethany Shorb who took the mundane reality of neckwear and proceeded to give it a twist or two in new directions – with bold color, bolder materials, and the novel idea that a traditional symbol of subservience could be transformed into “a subversive object of desire.”

Reaching that goal was aided immeasurably by Shorb’s other talents; besides photography, she is trained in sculpture, costume design, and prop construction. And THOSE accomplishments, we hasten to add, are complemented nicely by her brutally direct understanding of what see sees or what she wants us to see. Shorb has tackled a variety of subjects and (as evidenced by a recent exhibit inspired by J.G. Ballard’s novel CRASH) her “eye” is not a blinking one by any stretch. Something is heated to an almost unbearable degree in her works. And if you can’t stand the heat … well, best you seek out an environment where the climate is more controlled.

But you don’t want to do that. What you want to do is to see the latest creations by this intriguing talent – the ones that 323 East will unveil on January 15. The cravats are cool. The pix are pulsating. Nice way to make a knot in our opinion.

Schooled in both sculpture and photography, Bethany Shorb creates elaborate prop, costume and set constructions that blur the line between both editorial fashion photography and performance art documentation. Her recent Crash series refers to J.G. Ballard’s novel of the same name with scenes titled by the lyrics of The Normal’s song of similar influence, “Warm Leatherette.” Technology, celebrity, sex, and death are perversely glamorized and fetishised in unison in a single explosion of red Swarovski crystals and inflated black latex rubber. Models, wardrobe and set decoration all retain the same visual and emotional weight, a hyper-saturated amalgamation exploring the interstitial space between the alluring and repulsive; hedonism and restraint; the seductive speed of expressways and the still finality of Last Rights.

Bethany Shorb was born in Boston, MA in 1976. She received her Masters of Fine Arts degree in Sculpture, with an elective in Photography, from Cranbrook Academy of Art and received her Bachelor of Fine Arts degree in Sculpture from Boston University with minors in Art History and Photography. Her photography and product design work have been widely published in the United States and abroad; her visual art and product work has been exhibited throughout the United States and is included in numerous private collections. This past summer she taught several printing workshops in her Detroit studio and was recently reviewed in the New York Times and Wired. Her dj alter-ego has performed as half of “Dethlab” at the Guggenheim Museum in New York.

Shorb also founded The Cyberoptix Tie Lab in 2006. As a designer of witty hand printed neckwear, she has applied her experience as a sculptor, couture, costume and graphic designer to transform a much maligned business necessity into a subversive object of desire. Cyberoptix ties and scarves are represented by more than 150 stores in a dozen countries: from Fred Segal in Los Angeles to Libertine in Western Australia. A paradox for the times, Cyberoptix Tie Lab operates one of the largest eco-friendly, solvent-free print shops in the country in Downtown Detroit, while providing a seditious, punky fashion statement for executives bound to the neck noose, and a sharply styled alternative for those who don’t need to wear a tie, but choose to do so.
Original Metrotimes article via Facebook

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